Buffalo Groupe Announces the Acquisition of 54 Brands
(RESTON, VA) – Buffalo Groupe, LLC, announces the recent acquisition of 54 Brands, an industry leading marketing and communications company based in Charlotte, North Carolina. 54 Brands joins Rawle Murdy and Morning Read as the third acquisition for Buffalo Groupe. Buffalo Groupe was formed in February 2019 when it and its first Company, Buffalo Agency, spun off from parent company Billy Casper Golf.
“This is an exciting time for Buffalo Groupe and our Companies as we welcome 54 Brands, another like-minded, passionate agency,” said Kyle Ragsdale, CEO, Buffalo Groupe. “54 Brands’ focus on the B2B sector of the highly fragmented golf industry is complementary to Buffalo Agency’s business. The acquisition not only expands our capabilities, it also moves us closer to achieving our overall vision of connecting brands and lifestyle audiences through the lens of golf with content that drives action.”
“Buffalo Groupe is more than several companies coming together under one umbrella,” said Jack Burris, president, 54 Brands. “It’s about all of us working together to become true partners in our clients’ businesses. We’re creating something none of us could have accomplished separately, and that’s where big things happen. My team and I couldn’t be happier about joining Buffalo Groupe.”
The agency will now be known as 54 Brands, a Buffalo Groupe Company, with Burris continuing to lead as president. Burris will concurrently hold the title of managing director with Buffalo Groupe. 54 Brands will remain headquartered in Charlotte.
About Buffalo Groupe, LLC
Buffalo Groupe, LLC was formed in February 2019 with the vision to create the world’s first marketing platform designed through the lens of golf. Buffalo Groupe achieves this vision with its industry leading companies, Buffalo Agency, Rawle Murdy and 54 Brands, in addition to the Buffalo Media Network which encompasses Morning Read, Where to Golf Next and The Equipment Insider. Together they build on Buffalo Groupe’s foundational philosophy to connect brands and lifestyle audiences with content that drives action. Buffalo Groupe is headquartered near Washington, D.C. with Company offices throughout the U.S.
About 54 Brands
Founded in 1985 as Burris, Creech and Tuttle, 54 Brands is a Charlotte, North Carolina, based marketing and communications company known for generating and executing big ideas that grow brands and businesses. Its experience spans decades and multiple categories — golf, furniture, higher education, professional services, franchising and finance — and includes award-winning work for Club Car, Golf Channel and GolfNow, MacGregor, National Golf Foundation, Pinehurst Resort, Softspikes, High Point University, Indeed, Spectrum Reach, Franchise Gator and many others. 54 Brands specializes in approaches that disrupt the “same-old, same-old,” bringing fresh eyes for watching, open ears for listening and a fresh voice for connecting. For more information, go to 54brands.com.