Buffalo Groupe Launches New Multimedia Platform
Morning Read, The Equipment Insider and Where To Golf Next Provide Golf Enthusiasts a Central Source for All Things Golf
(RESTON, Va.) – Buffalo Groupe, LLC, announces the relaunch of Morning Read with a new multimedia platform that brings three distinct golf publications under one site to connect golf enthusiasts with all aspects of the golf industry. Morning Read, The Equipment Insider and Where To Golf Next have a strong history of developing and publishing original content from award-winning writers and industry icon and publisher Alex Miceli. Miceli’s vast golf experience includes founding golf.com, the Golf Press Association (GPA), GolfWire and Morning Read, and he has appeared on many predominant golf broadcasts and shows. Morning Read and its portfolio of properties were acquired by Buffalo Groupe in May 2019, forming the Buffalo Media Network.
“Morning Read has always been synonymous with the golf industry, and we pride ourselves in bringing all aspects of the golf business to our readers,” said Alex Miceli, publisher of Morning Read. “Having a new multimedia platform allows myself and our industry-leading writers to expand our content capabilities and provide readers with real-time golfing updates in a way we previously didn’t offer.”
Morning Read launched in 2017 and has developed into a must-read newsletter for highly engaged golf enthusiasts. Morning Read presents original, insightful content that is critical to the industry but often uncovered and unspoken. The new multimedia platform, which is powered by Brightspot, a world-class content management system, features an enhanced user experience including mobile optimization, expanded search capabilities and engaging content across editorial, video and podcasts.
Morning Read will remain as the daily first read morning newsletter, with additional content found on the new platform. Where To Golf Next will continue to serve as the weekly authority on golf destinations, providing an insider’s guide to the best golf and travel packages. The Equipment Insider will provide a bi-weekly look at the equipment, gear and technology that helps take a golfer’s game to the next level while examining the equipment being used by tour players and throughout the industry.
About Buffalo Groupe, LLC
Buffalo Groupe, LLC was formed in February 2019 with the vision to create the world’s first marketing platform designed through the lens of golf. Buffalo Groupe achieves this vision with its industry leading companies, Buffalo Agency, Rawle Murdy and 54 Brands, in addition to the Buffalo Media Network which encompasses Morning Read, Where to Golf Next and The Equipment Insider. Together they build on Buffalo Groupe’s foundational philosophy to connect brands and lifestyle audiences with content that drives action. Buffalo Groupe is headquartered near Washington, D.C. with Company offices throughout the U.S.
About Perfect Sense
Founded in 2008, Perfect Sense is a product company that capitalizes on its enterprise publishing platform Brightspot to drive innovations in web and mobile development for corporations worldwide. Perfect Sense serves many marquee brands including Walmart, Johnson & Johnson, Sotheby’s, Univision, U.S. News, Politico and Scripps Networks Interactive.