Acquisition of Longitudes Group

by Jan 14, 2021Blog1 comment


Buffalo Groupe, LLC has expanded its research capabilities with the acquisition of Longitudes Group, an industry leading sports marketing research and consulting company based in Portland, Oregon. Longitudes Group, a pioneer in geographic-based demographic research in golf, fitness, outdoor sports and travel, is the fourth acquisition since Buffalo Groupe was founded in February 2019.  

“Longitudes Group has been leading the way in sports marketing research for nearly 20 years and their passion, philosophy and focus on escape industries made them the perfect addition to Buffalo Groupe and the agencies and media properties in our Collective,” said Kyle Ragsdale, CEO, Buffalo Groupe. “Data and insights are fundamental to any work we do with our clients.  Sara and the team at Longitudes Group will greatly enhance our capabilities as we guide brands to authentic and knowledgeable connections to their consumers.”

“At Longitudes Group we have been serving our clients with a unique view and foundation for high impact planning and action,” said Sara Killeen, Managing Director, Longitudes Group.  “Joining Buffalo Groupe strengthens our connection to the full marketing process allowing research and insights to best serve our clients. Buffalo’s vision and approach complements ours and I couldn’t be more excited to see what we can build together.”

Longitudes Group will now be known as Longitudes Group, a Buffalo Groupe Company, with Killeen continuing to lead as Managing Director. The company will remain headquartered in Portland.

About Longitudes Group:

Longitudes Group, LLC, headquartered in Portland, Oregon, is a research and marketing company

providing unique analysis on the travel and spending behaviors of active, fresh-air-seeking consumers in the US, UK and Canada. Longitudes Group started with a proprietary golfer model built by Dr. John Rooney and Dr. Steve Tweedie of Oklahoma State University containing information on the behavior of 5+ million avid golfers mapped by county and zip code. The company has grown and now provides a broad range of market insights built on a foundation of the geography of specific sports, related participation, spending and demographics. Longitudes Group serves stakeholders in fitness and outdoor sports along with its deep roots in golf and travel.

For more information about Longitudes Group please visit

About Buffalo Groupe, LLC

Buffalo Groupe, LLC is a collection of agencies and media properties that authentically serve the escape industries of golf, outdoor recreation, travel, lifestyle, real estate and active sport.  The collection is comprised of industry leading companies including Buffalo Agency, Rawle Murdy, 54 Brands, Longitudes Group and Morning Read. Guided by our core principles of kindness, clarity and courage, our people adhere to a Groupe-wide foundational philosophy to connect brands and lifestyle audiences through content. Buffalo Groupe is headquartered in Washington, DC with company offices in Charlotte, Charleston, Portland and LA.

For more information visit