Capstone hospitality names Buffalo Agency its official public relations partner

by Apr 12, 2022Blog1 comment


The company’s talented team works with clubs and organizations across North America, bringing each a customized sales plan, renewed energy and competitive spirit

(JACKSONVILLE, F.L.) Capstone Hospitality has selected Buffalo Agency (Buffalo) as its public relations agency of record to help elevate awareness around the company’s innovative and proven methods for driving membership sales at private clubs.

The company’s talented team works with clubs and organizations across North America, bringing each a customized sales plan, renewed energy and competitive spirit. The goal is simple – drive membership growth and set clubs up for long-term success. On average, client clubs enjoy a 407% increase in memberships sold after one year of partnering with Capstone.

“The private club sector is seeing tremendous growth and we are uniquely positioned to help clients capitalize by analyzing their current practices and working with them to develop new multi-faceted sales programs,” says Brian Friederichs, Founder and CEO of Capstone Hospitality. “Working with Buffalo Agency will be pivotal in helping to bring greater visibility to the services we provide and the exponential growth our clients have seen.”

Buffalo will deliver a communications strategy and plan to elevate the company’s profile among owners and operators of private clubs. This includes a robust media relations program designed to reach Capstone’s audience through earned storytelling in consumer and trade media.

Capstone Hospitality has partnered with over 65 private clubs in the golf, tennis, resort, boating and social spaces, helping them experience tremendous growth and financial stability through their proven methods and cutting-edge technologies. The process starts with a full analysis of a club’s facilities and membership strategies, followed by the creation of an in-depth plan that addresses unique goals and needs. Next, a member of Capstone’s highly trained sales team seamlessly integrates into the club’s cultural fabric, executing on the customized strategic plan. This hands-on approach ensures that staff knows a client’s business inside-and-out and can adjust tactics as needed.

“Capstone is changing the way clubs approach membership acquisition and through this strategic public relations campaign we aim to raise the brand’s awareness among key decision makers at private clubs,” said Lauren Nodzak, Managing Director, Buffalo Agency.

The high-profile and respected brands that have benefitted from Capstone Hospitality’s services include The Biltmore, The Golf Club at Amelia Island, Concert Golf Partners, Hawks Ridge Golf Club, Pensacola Country Club, Waynesville Inn and Golf Club, and Carefree Boat Club, among many others.

To learn more, please visit, call 904-853-6609 or email Follow on social at Instagram and Facebook. 

About Capstone Hospitality

Capstone Hospitality was founded by former professional golfer Brian Friederichs in 2009. It seamlessly partners with private clubs to implement an innovative and proven method for driving membership sales.  The company has gained valuable industry knowledge in a diverse range of markets while working with private clubs across North America. Its comprehensive experience allows staff to deeply understand membership sales and private club needs, bringing a wealth of industry knowledge and using it to customize membership marketing and sales plans for clubs of all sizes. They offer multiple services to develop and drive sales.

 Capstone’s industry-leading sales team is primarily made up of individuals who come from the world of golf, including former players on the PGA Tour, other professional circuits or collegiate programs.

 To learn more, please visit

About Buffalo Agency

Established in 2001, Buffalo Agency is a full-service marketing agency specializing in the escape industries of golf, outdoor recreation, travel, lifestyle, real estate and active sport. Buffalo’s data-driven philosophy connects brands to desired lifestyle audiences through content, creating an authentic voice and successful results for both B2B and B2C clients. Buffalo’s team includes 40+ talented professionals and is part of Buffalo Groupe, LLC, a collection of industry leading agencies, events and media properties including BGRM, 54 Brands, Longitudes Group, SI/Morning Read, The First Call and Moments Live.

For more information on Buffalo Agency visit

For more information on Buffalo Groupe visit