Ready For Escape?
Full-Service, Integrated Marketing Agency Headquartered in Charleston, SC
2018: Buffalo Groupe is officially formed when it spins off from parent company Billy Casper Golf.
A digital marketing and public relations firm, Buffalo Agency specialized in golf and golf lifestyle clients. The team’s foundational knowledge laid the groundwork for the escape industry expertise for which Buffalo Groupe is now known.
2019: Buffalo Groupe welcomes a leading full-service integrated communications firm.
Originally founded in 1975, Rawle Murdy was a powerhouse public relations and advertising firm with deep roots in Charleston and played a significant role in elevating the Holy City into the top-ranked travel destination that it is today.
2019: Buffalo Groupe acquires a Charlotte-based industry-leading marketing and communications company.
Founded in 1985 as Burris, Creech and Tuttle, 54 Brands’ depth of experience spanned several industries, including golf. With a knack for fresh approaches to familiar problems, the addition expanded Buffalo’s B2B and corporate events expertise.
2021: Buffalo Groupe launches events division with the acquisition of a traveling golf society.
Founded in 1994, The Friars Golf Club hosts over 50 annual golf trips worldwide for its 800 members from 42 states and 9 countries. The club’s motto is that golf is not about how you play; it’s about with whom you choose to play.
2021: Buffalo Groupe launches an industry-insider publication now reaching 200,000+ subscribers.
Created and published in-house, The First Call delivers golf industry news straight to subscribers’ inboxes six mornings a week. Each issue features original content, data and analysis, and more in a breezy format that informs while it entertains.
2021: Buffalo Groupe enters the research category with the acquisition of a leading sports marketing research company.
Using a geo-demographic approach, Longitudes has built golf’s most comprehensive supply and demand model to provide unique analysis on the spending and travel behaviors of avid golfers and outdoor sports enthusiasts in the US and Canada.
2021: Buffalo Groupe acquires a 30-year golf event for major league baseball players at Pebble Beach Resorts®.
Baseball’s World Series of Golf welcomes elite athletes and celebrities to enjoy four days of exceptional culinary experiences, companionship, and competition set against one of the world’s most recognized golf backdrops.
2022: Buffalo Groupe widens research expertise to offer a full range of data and analysis into the behaviors of consumers in sports.
Sports Marketing Surveys USA is a specialist research agency that’s earned the reputation as America’s trusted source for trends across more than 100 sports. Its ActionWatch subsidiary works with retailers, brands, and partners in surf and skate.
Escape Is Our Specialty
Escape is a place, an activity, a passion that takes you from grinding through the day to feeling grounded in the moment.
OUR EXPERTISE
A rich understanding of luxury & leisure
Historically and undeniably, we are experts in marketing to the golf lifestyle audience. Today, that depth of understanding has broader reach than the golf industry alone. Because the golf lifestyle audience shares demographics and psychographics, preferences and habits with other luxury and leisure audiences, Buffalo Groupe knows how to connect these audiences to their most sought after high-end escapes.
Branding & visual design
Whether it’s developing a brand identity from scratch or creating a fully custom luxury mailer, our incredibly talented team of designers conquer every visual challenge like true artists.
- Logo design
- Branding & collateral design
- Campaign development
- Advertising graphics
- Direct mail & invitations
- Brochures & booklets
Our Values
Herd with heart
Because we care about each other, we are thoughtful about what we do and what we say. We believe that words matter, and there is infinite power in being kind.
kindness
clarity
courage
SERVICES & DIVISIONS
100 talented teammates power our integrated agency
the strength of the herd is the buffalo. the strength of the buffalo is the herd.
the strength of the herd is the buffalo. the strength of the buffalo is the herd.
our values
Herd with heart
kindness
Because we care about each other, we are thoughtful about what we do and what we say. We believe that words matter, and there is infinite power in being kind.
clarity
We strive for clarity internally and with our client partners. We recognize the importance of mutual understanding before work is done.
courage
We believe that bravery is the backbone of both integrity and creativity. We act with courage not because we have to, but because we must.
the strength of the herd is the buffalo. the strength of the buffalo is the herd.
ESCAPE IS AN
ACTIVITY
Golf & outdoor
With decades of experience as a golf marketing agency, our golf client roster touches every aspect of the game—tournaments, events, clubs, gear, apparel, course management software, and even industry associations. That passion for the game also extends to other leisure activities and outdoor sports, including pickleball, tennis, baseball, and bowling—just to name a few.
recent client partners
PROJECT HIGHLIGHT
Club Champion
Overview
Buffalo Groupe partnered with Club Champion—a club fitting retailer—as its digital marketing agency of record to help drive 28,000 new conversions (or club fitting appointments) by the end of 2023.
provided services
- Research
- Digital & Paid Media
- Client Strategy
- Web
In less than a year, Buffalo directly delivered more than 20,000 conversions.
Caption
Blog Cards
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Solheim Cup Fan Experience Day:Reaching New Audiences with Influencers and Social Content
solheim cup fan experience day: reaching new audiences with influencers…
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Buffalo Groupe Brings Tennis to Life at the 2024 US Open Championships
Buffalo Groupe creates immersive experience for USTA at the US…
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Buffalo Groupe Makes Big Moves in Research with Placer.ai
Buffalo Groupe Makes Big Moves in Research with Placer.ai Buffalo…
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Buffalo Groupe: One Herd, One Heart
buffalo groupe transforms into a singular force in the marketing…
Reach Out
Rhoncus morbi et augue nec, in id ullamcorper.
THE ESCAPE ARTISTS
Buffalo creative
My escape is…
Happiness: A great tennis match, glass of Brunello, discovering new places
Iván Rincón
SVP Web Development & SEO
My escape is…
Escape to a beach and enjoying every single moment with my family
João Magalhães
Web Developer
My escape is…
Getting lost in thrilling, new adventures with the people I love
Kristina Udice
SEO Content Strategist
My escape is…
The opportunity to learn and experience something new
Natalie Kalaydjian
UX Designer
My escape is…
Baseball games from the cheap seats
Tavin Stucki
Project Manager
Recent client partners
ESCAPE IS AN
ACTIVITY
Golf & outdoor
With decades of experience as a golf marketing agency, our golf client roster touches every aspect of the game—tournaments, events, clubs, gear, apparel, course management software, and even industry associations. That passion for the game also extends to other leisure activities and outdoor sports, including pickleball, tennis, baseball, and bowling—just to name a few.
recent client partners
PROJECT HIGHLIGHT
Club Champion
Overview
Buffalo Groupe partnered with Club Champion—a club fitting retailer—as its digital marketing agency of record to help drive 28,000 new conversions (or club fitting appointments) by the end of 2023.
provided services
- Research
- Digital & Paid Media
- Client Strategy
- Web
In less than a year, Buffalo directly delivered more than 20,000 conversions.