Keith Storey serves as president of Sports Marketing Surveys USA.He oversees all daily operations at SMS USA as well as their subsidiary, ActionWatch, and leads teams in charge of both qualitative and quantitative research for clients like The Physical Activity Council, The Tennis Industry Association, and Vans, to name a few. Keith lives in Vero Beach, FL with his wife, Denny, and two black labs, Lilly and Cali, where he enjoys watching cricket, playing golf and tennis, and playing guitar.