Acquisition of Rawle Murdy
Buffalo Groupe, LLC, welcomes Rawle Murdy, a leading full-service integrated communications firm, as the newest division of the Company. In February 2019, Buffalo Groupe began with one division, Buffalo Agency, which was a spin-off from parent company Billy Casper Golf. Rawle Murdy expands Buffalo Groupe’s holdings to two divisions furthering its vision to build the world’s first marketing platform to connect brands with lifestyle audiences through the lens of golf.
“We formed Buffalo Groupe with a very clear growth strategy and couldn’t be more pleased to announce our second division within our first quarter,” said John Watson, Executive Chairman, Buffalo Groupe. “Rawle Murdy is not only an industry-leading firm but also complements Buffalo Agency and together they are the foundation of our marketing platform.”
“Over the past four decades, Rawle Murdy has made significant contributions to the local and regional marketplace,” said Bruce Murdy, President of Rawle Murdy. “Buffalo Groupe is a partner who will allow us to continue our vision, complementing our strengths and adding a depth of resources and expertise in real estate and hospitality and tourism marketing, as we continue to expand our strengths in government relations and home services verticals as well.”
“For many years I have admired Rawle Murdy’s stellar client list and reputation for high-quality service,” said Kyle Ragsdale, CEO, Buffalo Groupe. “I am excited about the future as our like-minded cultures and passion for what we do elevates both agencies to a level that we could not have achieved individually.”
As a division of Buffalo Groupe, Rawle Murdy will operate as an independent agency with Bruce Murdy continuing to lead as managing director based in Charleston, South Carolina.
About Buffalo Groupe, LLC
Buffalo Groupe, LLC was formed in February 2019 with the vision to create the world’s first marketing platform designed through the lens of golf. With the spin-off of Buffalo Agency from Billy Casper Golf, and recent acquisition of Rawle Murdy, Buffalo Groupe is building on its foundational philosophy to connect brands and lifestyle audiences with amazing content. Buffalo Groupe is headquartered near Washington, D.C.
About Rawle Murdy
Rawle Murdy is a full-service integrated communications firm where strategic thinking, branding, content creation and delivery converge to help businesses thrive. With more than 40 years of experience in the industry, Rawle Murdy consists of 27 professionals and is located in downtown Charleston, S.C.
About Buffalo Agency
Headquartered outside Washington, D.C., Buffalo was established in 2001 as a division of Billy Casper Golf, one of America’s largest golf course owner-operators. The 55-person, fully-integrated marketing firm serves companies and organizations connected to the golf, sport and lifestyle markets globally. Buffalo’s data-driven approach helps its 60-plus clients grow brand equity and revenue. It is led by award-winning talent in the areas of marketing strategy, public relations, content development, social media, media buying, creative, data analytics, and digital and search-engine marketing.
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