Good People Doing Good Work

We believe who we are as people matters just as much as what we do as professionals.

The Mighty, Mighty Buffalo

Buffalo Groupe has spent more than two decades building the most prominent travel-focused marketing platform in existence. Our carefully assembled all-star team includes a full-service marketing firm, a research arm, an events division, and media property that all authentically serve the golf, outdoor sport, real estate, travel, and hospitality industries. Today, Buffalo is headquartered in Charleston, SC with 100 team members coast to coast who deliver integrated marketing programs focused on business results for our clients. 

Herd with heart


Because we care about each other, we are thoughtful about what we do and what we say. We believe that words matter, and there is infinite power in being kind.


We strive for clarity internally and with our client partners. We recognize the importance of mutual understanding before work is done.


We believe that bravery is the backbone of both integrity and creativity. We act with courage not because we have to, but because we must.

Watson, John

John Watson

Executive Chairman

John Watson has served as Executive Chairman for The Buffalo Groupe since the firm was first established in 2019. In addition to leading the Herd’s marketing efforts with the NFLA, PGA of America and PGA Magazine, John heads up The First Call and serves on the Buffalo Groupe Board of Directors. Previously, John worked as President of Hallmark Omni/Retail, President & CEO of Edwin Watts Golf, and CEO of Sunglass Hut International. John lives in Alta, Utah, with wife Darcie, where he enjoys skiing, kayaking, mountain biking, and playing golf.

Ragsdale, Kyle

Kyle Ragsdale

Chief Executive Officer

Kyle Ragsdale is the Chief Executive officer of Buffalo Groupe, responsible for the development and execution of the vision and strategy of the company. With nearly 30 years of sports marketing experience, he recognized the power of golf as a marketing platform and led the spinout of Buffalo from Billy Casper Golf into a stand-alone company with a blue-chip list of clients and investors, including NBC Sports and top tier pro athletes. The California native, who grew up in a small town in Southwest Missouri, currently lives near Washington D.C. with his wife, two children, a demanding French Bulldog and a horse named Paul.

Clark, Emily

Emily Clark

President & Chief Marketing Officer

Emily Clark is the Chief Operating Officer at Buffalo Groupe. Emily leads and inspires the Herd, both creatively and strategically, while heading up client strategy and overseeing operations, and leads teams responsible for marketing and branding Sun Mountain, OrthoLite and Troon, among others. The UVA alum lives in Northern Virginia with husband Shawn, three boys, and one dog, where she enjoys yoga, spending time with family, and the water.

“If there is magic on the planet, it is contained in water” —Loren Eiseley 

Gray, Glenn

Glenn Gray

Executive Vice President

Business Development

Glenn Gray is Executive Vice President at Buffalo Groupe, responsible for driving high-profile industry partnerships and guiding marketing strategy for organizations such as the F45 Training, Omni Hotels & Resorts, LPGA, Golf Pride, PXG, Riviera Country Club, USGA and Youth on Course, to name a few. He lives in Richmond with his wife, Alexandra, their daughter Frankie, and their two chocolate labs, Cooper and Caddy, where he enjoys playing golf, soccer and traveling.

Gray, Andrew

Andrew Gray

Senior Vice President


Andrew Gray, CPA, serves as Senior Vice President in charge of Finance and Accounting. In this role, Andrew oversees treasury, leads financial planning and analysis, and provides accounting and financial reporting across all Buffalo Groupe projects. When he’s not crunching the numbers for the Herd, Andrew enjoys spending time with his family and friends, traveling, and all things sports.

Burris, Jack

Jack Burris

Managing Director

Buffalo Events

Jack Burris serves as the President of Buffalo Events, overseeing daily operations and leading growth and development for both. The UNC Chapel Hill alum lives in Charlotte with his wife, Beth, and two children. When he’s not helping steer the Herd’s growing events division, he enjoys spending time with his family, going to concerts, playing golf and mountain biking.

Kautz, John

John Kautz

Managing Director

Client Strategy & Service

John Kautz serves as Managing Director, Head of Integration at BGRM. When he’s not overseeing business development, brand and account strategy, and operational management for the Charleston-based agency, John leads the marketing efforts for Terminix, The Charleston Place, Jackson County, NC, Sawgrass Technologies, and Qubica AMF’s Hyperbowling, among others. John lives in Charleston with his wife, Terry, son, Jackson, and a handful of rescue cats, where he enjoys carpentry, gardening and travel.

Killeen, Sara

Sara Killeen

Managing Director

Longitudes Group

Sara Killeen is the Managing Director and founder of Longitudes Group, Buffalo’s Portland, Oregon-based sports marketing research firm. In addition to managing all day-to-day aspects of the West Coast Herd, Sara leads research teams to develop robust, actionable data for a wide range of clients across different industries. She lives in Portland, OR with her wife, Kathleen, and their dog, Clyde, where she enjoys playing golf, traveling, and going on outdoor adventures.

Renzulli, Jeff

Jeff Renzulli

General Counsel

Jeff Renzulli is a member of Buffalo Groupe’s Board of Directors and serves as General Counsel. In this role, Jeff oversees general business strategy and legal matters. In his spare time, Jeff likes to make friends through golf and travel, garden, and cook.  A native of Connecticut, Jeff lives in Virginia horse country with his partner Matt, along with animals of all stripes and sizes.  

Rincon, Ivan

Iván Rincón

Senior Vice President

Web & SEO

Shelnutt, Genna Alt

Genna Shelnutt

Executive Director


As Executive Creative Director for Buffalo Groupe, Genna oversees all creative work from conception to execution, guides brand messaging strategy, and has helped the Herd establish and grow the Buffalo Groupe culture in the ever-changing hybrid work environment. Outside of work she serves on the boards for AAF Charleston and Big Brothers Bigs Sisters of the Lowcountry. Genna lives in Charleston, SC with her husband, Todd, and rescue pup, Rutabaga.

Storey, Keith

Keith Storey


Sports Marketing Surveys USA

Keith Storey serves as president of Sports Marketing Surveys USA.He oversees all daily operations at SMS USA as well as their subsidiary, ActionWatch, and leads teams in charge of both qualitative and quantitative research for clients like The Physical Activity Council, The Tennis Industry Association, and Vans, to name a few. Keith lives in Vero Beach, FL with his wife, Denny, and two black labs, Lilly and Cali, where he enjoys watching cricket, playing golf and tennis, and playing guitar.

Webster, Jeff

Jeff Webster

Senior Vice President

Public Relations

As Senior Vice President, Public Relations, Jeff leads the PR team from strategic communications planning to business development and everything in between. Originally from Pittsburgh, PA, Jeff previously worked as Public Relations and Digital Media Manager, North America for Orient Express Hotels. Now based in Charleston, SC, Jeff spends his free time with his wife, two daughters, and adorable rescue pup, Willa, who makes frequent appearances at our HQ office. 

Wesenberg, Caitlin

Caitlin Wesenberg

Senior Vice President

Caitlin Wesenberg is Senior Vice President, Head of Digital Services, responsible for leading strategy and implementation of all SEM, SEO content, email marketing, paid media, social media, influencer marketing, and more. A Green Bay-native, Caitlin now lives in Boulder, CO, with her husband, Mason, and two children, where she enjoys trail running through the mountains and spending time with friends and family.

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