The Backbone to Brilliance
Research and data should be the first step in any effective marketing strategy. Our industry-leading sports market research and 20+ in-house data experts serve as the critical foundation to ensure every Buffalo client’s success.
KNOWLEDGE IS POWER
But first, research
Our three-pronged sports research group, Buffalo Research—which includes Longitudes Group, Sports Marketing Surveys USA, and ActionWatch—has tracked how people move, play, and spend across 120 sports for decades. Each has its own speciality area, but all come to the Herd armed with actionable data that we put to work to deliver results for our client partners.
Qualitative research
Our trained moderators connect with target markets to fully understand the why behind the data: What drives purchases and satisfaction? Where do opportunities exist? How are brands perceived?
- Virtual focus groups & IDIs
- In-person focus groups & IDIs
- Bulletin board focus groups
- iHuts & onsite intercepts
- Ethnographies
- B2B and B2C
- Observational data
- Case studies
Quantitative research
We collect the data that matters, combining the science of analytics with the art of understanding to create the recommendations our clients need. Whether it be an international product launch or a marketing campaign within one selected DMA, our data drives decisions.
- Price modeling
- Total addressable market (TAM)
- Awareness, trial, & usage
- Derived importance & max diff
- Case studies
- Economic impact studies
- Shelf studies
- Satisfaction & NPS
Movement data
Movement data tells us not only how people are moving but which populations are going where and what that means for retail stores or travel destinations. Real world, nearly instant insights provide our clients with cutting-edge location data.
- Competitive comparisons
- Population changes over Time
- Key segment identification
- Time over time comparisons
- Identify location draw area
- Market bumps and ad impact
THE SLEUTHS
Buffalo research
My escape is…
Fostering our well-being, expanding our sense of self, and finding harmony
Adam Hile
Senior Research Manager
My escape is…
Unplugging at a campsite, taking a walk in the forest, or hiking a mountain
Danielle Schiller
Senior Research Manager
My escape is…
Mountains, lakes, rivers, or ocean. Anywhere with a beautiful view
Denny Storey
Data manager
My escape is…
Activities where you think about nothing else but what you are doing
Joe Mutscheller
Research Associate
My escape is…
Vacationing with my family to beautiful locations or interesting cities
Keith Storey
President Sports Marketing Surveys USA and ActionWatch
My escape is…
Getting outside on my bike
Kim Collins
Senior Data Analytics Manager
My escape is…
Somewhere cool and quiet
Linda Pierson
Research analyst
My escape is…
Stepping away from the day to day and engaging in what’s in front of you
Maggie Buchanan
Director of Research
My escape is…
Temporary detachment from the mundane
Patricia Poff
BG Manager PT
My escape is…
A rugged trail through deep woods
Robert Broach
Director Retail Databases
My escape is…
BIG open spaces from a simple 9 hole golf course ito an OR mountaintop
Sara Killeen
Managing Director
My escape is…
No phones, no distractions. Just friends, family, and the outdoors
Scott Kravitz
Vice President of Analytics
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