The Backbone to Brilliance

Research and data should be the first step in any effective marketing strategy. Our industry-leading sports market research and 20+ in-house data experts serve as the critical foundation to ensure every Buffalo client’s success.

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KNOWLEDGE IS POWER

But first, research

Our three-pronged sports research group, Buffalo Research—which includes Longitudes Group, Sports Marketing Surveys USA, and ActionWatch—has tracked how people move, play, and spend across 120 sports for decades. Each has its own speciality area, but all come to the Herd armed with actionable data that we put to work to deliver results for our client partners.

Qualitative Research

Quantitative Research

Movement Data

Meet The Team

Qualitative research

Our trained moderators connect with target markets to fully understand the why behind the data: What drives purchases and satisfaction? Where do opportunities exist? How are brands perceived?

Virtual focus groups & IDIs
In-person focus groups & IDIs
Bulletin board focus groups
iHuts & onsite intercepts

Ethnographies
B2B and B2C
Observational data
Case studies

Quantitative research

We collect the data that matters, combining the science of analytics with the art of understanding to create the recommendations our clients need. Whether it be an international product launch or a marketing campaign within one selected DMA, our data drives decisions.

Price modeling
Total addressable market (TAM)
Awareness, trial, & usage
Derived importance & max diff

Case studies
Economic impact studies
Shelf studies
Satisfaction & NPS

Movement data

Movement data tells us not only how people are moving but which populations are going where and what that means for retail stores or travel destinations. Real world, nearly instant insights provide our clients with cutting-edge location data.