Research Associate – Consumer & Sports Insights
Buffalo Groupe is headquartered in Charleston, South Carolina. This position is available for both in-office and fully remote work.
About Buffalo Groupe
Buffalo Groupe’s carefully assembled all-star team includes a full-service marketing firm, a research arm, an events division, and a media property that authentically serves the golf, outdoor sports, real estate, travel, and hospitality industries. Today, Buffalo is headquartered in Charleston, SC, with 85 team members coast to coast who deliver integrated marketing programs focused on business results for our clients
About this Role
At Buffalo Groupe’s research division, we aspire to build expertise in future innovation, data science, and analytics, and bring the consumer to life for our clients. We pride ourselves in our deep dive into the active and engaged consumer mindset. Buffalo Groupe is a full-service marketing and advertising firm focused on sports and active lifestyles.
Buffalo Groupe Research is seeking a Research Associate to join our growing team. You’ll work alongside experienced researchers on custom projects for some of the biggest names in sports, active lifestyle, and travel. This role is perfect for someone with 2–5 years of market or consumer research experience who thrives in a collaborative, fast-paced environment, and ideally, someone who loves sports, especially individual sports such as golf, tennis, pickleball, and/or the great outdoor pursuits.
Industry: Sports, Sports Retail, especially Golf, Tennis, Outdoor specialty sports, Advertising, Apparel, Travel, Real Estate and Fashion
Key Responsibilities
- Support the design, execution, and analysis of primarily quantitative (and some qualitative) research studies.
- Collaborate on survey questionnaire development, programming, and quality control.
- Collaborate with sample providers as needed, and conduct data and quota checks throughout the fieldwork process.
- Analyze data to uncover trends, patterns, and actionable insights.
- Create relevant and meaningful data visualizations using DisplayR, Excel graphics as needed.
- Prepare client-ready reports and visual presentations with clear storytelling.
- Monitor competitive landscapes and consumer trends in sports, retail, and travel.
- Contribute to brainstorming sessions, methodology discussions, and project planning.
What You Bring
- Support the design, execution, and analysis of primarily quantitative (and some qualitative) research studies.
- Collaborate on survey questionnaire development, programming, and quality control.
- Collaborate with sample providers as needed, and conduct data and quota checks throughout the fieldwork process.
- Analyze data to uncover trends, patterns, and actionable insights.
- Create relevant and meaningful data visualizations using DisplayR, Excel graphics as needed.
- Prepare client-ready reports and visual presentations with clear storytelling.
- Monitor competitive landscapes and consumer trends in sports, retail, and travel.
- Contribute to brainstorming sessions, methodology discussions, and project planning.
Bonus Points
- SPSS, R, or similar analytics software.
- Experience with primarily quantitative with qualitative research a bonus.
- Comfort working with multiple projects and deadlines.
Why Join Us?
We work with brands that live at the intersection of lifestyle and experience—from top professional athletes to high-end real estate and golf destinations. If you love the idea of crafting campaigns that inspire people to travel, play, and escape the everyday, you’ll find this work both meaningful and fun.
You’ll gain exposure to a wide range of marketing disciplines and have the chance to work alongside passionate, strategic leaders who are deeply invested in your growth.
Anticipated salary range for this role is $58,000 – $65,000 per year, commensurate with experience.
Apply for this position:
Please fill out the form below and attach your current resume and a cover letter.