Sara Killeen is the Managing Director and founder of Longitudes Group, Buffalo’s Portland, Oregon-based sports marketing research firm. In addition to managing all day-to-day aspects of the West Coast Herd, Sara leads research teams to develop robust, actionable data for a wide range of clients across different industries. She lives in Portland, OR with her wife, Kathleen, and their dog, Clyde, where she enjoys playing golf, traveling, and going on outdoor adventures.