As Executive Creative Director for Buffalo Groupe, Genna oversees all creative work from conception to execution, guides brand messaging strategy, and has helped the Herd establish and grow the Buffalo Groupe culture in the ever-changing hybrid work environment. Outside of work she serves on the boards for AAF Charleston and Big Brothers Bigs Sisters of the Lowcountry. Genna lives in Charleston, SC with her husband, Todd, and rescue pup, Rutabaga.