The Power of Partnerships: MGI Golf x Epson Tour
Earlier this month, Buffalo Groupe announced an innovative partnership initiated by a regulation change to create improved athlete equity in golf. Yeah, it’s a pretty big deal. This change mitigates physical and financial barriers, leveling the field for players to compete on pure skill.
As surveyors of the entire golf landscape, Buffalo Groupe is uniquely poised to help position our clients as industry leaders through strategic relationships and opportunities that can grow brand awareness, increase market-share, and improve audience sentiment. That’s exactly what the Epson Tour partnership helped accomplish for our client, MGI Golf USA.
MGI is the leading maker of electric golf caddies in the U.S. with a passion to empower golfers to achieve their dreams while keeping the tradition of walking the course top of mind.
The Epson Tour is the official qualifying tour of the LPGA Tour, entering its 45th competitive season in 2025. The Tour’s mission is to prepare the world’s best female professional golfers for a successful career on the LPGA Tour. In the last decade, the Epson Tour has grown from 15 tournaments and $1.6 million in prize money to $5 million awarded across 20 events in 2025.
Earlier this month, Buffalo worked with MGI to announce and activate a partnership allowing players to use electric caddies during competitive play. Previous regulations required a player to either have a traditional caddy, carry their own bag, or use a manual pushcart at events. This move initiated a regulation change, making the Epson Tour one of the first major professional tours to allow electric caddies during competitive play and improve athlete equity.
Whether you’re carrying your bag or pushing a cart around the course, day-after-day on Tour, the sheer exertion can affect your playing abilities. While golfers may factor this element of the game into their training, removing this element would resoundingly improve overall fitness levels by giving players more energy to compete.
The previous alternatives are to either employ a traditional caddy—a human golf-afficiando who understands your game, your swing, the course, the conditions, and supports strategy, or get a friend or family member to help or carry your own bag. Not every golfer can invest in the employment of a traditional caddy, and with 20 events scheduled all over the world, it’s hard to find a volunteer. Enter MGI Golf with the electric caddy. MGI further leaned in by adding select Epson Tour professional golfers as brand ambassadors.
“We are more than excited to partner with the Epson Tour as it continues to redefine the future of women’s golf in the U.S.,” said Miranda Turner, CEO of MGI Golf Inc. “At MGI, we are incredibly proud to support this exciting shift in the game. Our commitment to the Tour reflects our passion for empowering every golfer to achieve their dreams and keeping the tradition of walking and fitness in mind. This is a huge step forward for the growth of golf.”
At Buffalo Groupe, our deep roots in the golf industry allow us to make impactful connections for our client partners, just like this one for MGI Golf. Our cross-functional teams work together to identify proactive opportunities beyond traditional marketing tactics that help our partners reach their business goals. Reach out to us today to find out how we can build meaningful connections for your business.