Five Moments That Defined Buffalo Groupe’s Favorite Year Yet

If we had to sum up 2025 at Buffalo Groupe in one word, it would be momentum. From travel days and on-site shoots to bold creative launches and new internal traditions, this year reminded us of how lucky we are to love what we do—and who we get to do it with.

As the year winds down, we’re taking a moment to look back at five standout projects that captured the spirit of Buffalo Groupe in 2025.

So, without further ado, here are a few of our favorite moments from the year!

Moment 1: Kicking Things Off With Camp ECCO

We start things off strong with our work alongside Camp ECCO! Our PR, media, events, and account teams gathered to launch the ECCO BIOM Hybrid 5 at McLemore Resort and help kick off this year’s Camp ECCO event. The result was a true cross-disciplinary effort, blending storytelling with real-time execution. Our team generated immediate buzz for the event through relevant influencers and media outlets. It’s safe to say that the energy was high from day one. 

Camp ECCO was a reminder that the best results often come when teams collaborate in person, build off each other’s momentum, and enjoy the process along the way.

Moment 2: Bringing Red Ball Tennis to the U.S Open

For the second year in a row, we partnered with Red Ball Tennis at the U.S. Open — and once again, it proved to be a standout moment. Our design team brought the brand to life with a bold, interactive booth experience that stood out in one of the most iconic tennis environments in the world. The partnership mixed sport, creativity, and accessibility, supporting Red Ball Tennis’ mission and giving fans a fun and memorable way to engage with the brand.

Two years in, this collaboration continues to be one of our favorite examples of how thoughtful design and strategic placement can elevate a brand on a global stage.

Moment 3: The Fan-Favorite Terminix Shoot

This year took our video team on the road to Terminix headquarters for an on-site photoshoot that our team will not soon forget. 

From capturing polished brand visuals to having a little fun behind the scenes, the shoot showcased the collaborative nature of our process. We even had a few Buffalos step in front of the camera themselves. And yes, that includes the mystery person behind the mask. Can you guess who it is? 

It was a project that blended excellent work and professionalism with a healthy dose of personality — a balance we’re always aiming for in both our work, and in the organization as a whole.

Moment 4: Bringing New Energy to Ortholite with #ChooseComfort

The Ortholite #ChooseComfort campaign was about reimagining what a strong and established corporate brand can feel like.

Through vibrant gradients, dynamic silhouetted figures, playful patterns, and a bold use of the repeated logomark, the campaign introduced a fresh visual language that felt modern, energetic, and human. The messaging cut straight to what matters most — no matter the shoe: comfort.

This project was a great example of how strong creative direction and clear messaging can reinvigorate an established brand while staying true to its core.

Moment 5: Launching the Buffalo Book Club

Not every favorite moment happens on a shoot or at an event. This summer, we launched the Buffalo Book Club as a cozy, creative space for our team to slow down, connect, and share ideas beyond client work. It’s been a fun addition to our culture and something we’re excited to carry into the new year.

If you’re curious about what’s on our reading list, follow our social media channels as we share our favorite picks heading into 2026.

2025 kept us busy in the best way with great clients, strong partnerships, and work we’re genuinely proud of. As we head into 2026, we’re excited to keep building on that with new ideas and plenty of excitement already in motion.

More to come soon!