As Senior Vice President of Web and SEO, Iván Rincón provides strategic direction and vision for all Buffalo web and SEO projects, including Ortholite, Sun Mountain, Terminix, and Golfzon. Prior to his five-year tenure with the Herd, the Cartagena, Colombia native co-founded TheOrchidBoutique.com and served as Sr. Business Analyst at Ventera Corporation. Iván now resides in Orlando, FL with his wife and twin daughters, where he enjoys tennis, fusion cuisine, and travel.